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SBC Author Profile: David Allan

Dr. David Allan

David Allan, PhD  is a Professor of Marketing at Saint Joseph’s University in Philadelphia, PA. Dr. Allan researches and teaches music marketing (see www.marketingmusicology.com) and audio branding. He has written two books (This Note’s For You: Popular Music + Advertising = Marketing Excellence and HitPlay: Soundtracks and Playlists in Everyday Life).

Allan has published research in Journal of Consumer Research (JCR), Journal of Business Research (JBR), and Journal of Advertising Research (JAR) on music marketing and media effects. Allan has also published case studies (Coca-Cola, FIFA World Cup & Popular Music) and consulted the American Marketing Association (AMA) on case studies with brands like Hershey (Allan is also the SJU Faculty advisor of the SJU Collegiate Chapter). Allan has been quoted in the Wall Street Journal, Washington Post, USA TODAY and Billboard Magazine.

Before academia, Allan began his 20 year radio career as a DJ in Oxford, Ohio at 97X “The Home of Rock-n-Roll” then in Maryland, Virginia, and Pennsylvania as Program Director, Operations Manager, VP of Urban Programming, VP/GM of Power 99FM and Smooth Jazz WJJZ 106.1, and SVP of Programming and Marketing for Tak Communications, Evergreen Media, Chancellor Media and Clear Channel Communications. Allan has a BA in Communications from American University, an MBA in Marketing from Saint Joseph’s University, and a Ph.D. in Mass Media & Communication from Temple.

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