- Subject index
This work within The SAGE Reference Series on Leadership provides undergraduate students with an authoritative reference resource on leadership issues specific to women and gender. Although covering historical and contemporary barriers to women’s leadership and issues of gender bias and discrimination, this two-volume set focuses as well on positive aspects and opportunities for leadership in various domains and is centered on the 101 most important topics, issues, questions, and debates specific to women and gender. Entries provide students with more detailed information and depth of discussion than typically found in an encyclopedia entry, but lack the jargon, detail, and density of a journal article.Key FeaturesProvides a list of further readings and references after each entry, as well as a detailed index and an online version of the work to maximize accessibility for today's student audience.
Chapter 83: Women as Leaders in Public Relations
Women as Leaders in Public Relations
Edward L. Bernays, a well-known historical figure in public relations, is hailed as the “father of modern public relations” (Tye, 2002). With a career that began in the early 1900s, Bernays is credited for introducing the concept of applying social scientific research and behavioral psychology when developing campaigns and messages to persuade a public's perception and behaviors (Tye, 2002). But alongside Bernays stood his wife, Doris E. Fleischman, who was a college-educated journalist and fund-raiser in the early 1900s before going into equal partnership ...