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Women as Leaders in Television
Women as leaders in television

When television executives report their core audience, women always come out ahead. For example, ABC's female audience almost doubled its male audience during the 2007–2008 season (Atkinson, 2008).1 Women on-screen, however, seem to reflect a different reality, making up only 43% of characters in the prime-time 2007–2008 season (Lauzen, 2008).2 As shown by studies going back as far as the 1970s, women onscreen not only fail to represent the proportional makeup of women in society, they also overwhelmingly show a stereotypically gendered version of women (Signorielli ...

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