• Summary
  • Contents
  • Subject index

The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Chapter 30: The Future Is Now: How Virtual Reality and Augmented Reality Are Transforming Tourism

The Future Is Now: How Virtual Reality and Augmented Reality Are Transforming Tourism
The Future Is Now: How Virtual Reality and Augmented Reality Are Transforming Tourism
Daniel Guttentag Tom Griffin Seung Hwan (Mark) Lee
Introduction

The photograph is simultaneously both exciting and frightening. It was the source of countless news stories and is an image that one does not quickly forget. It is a photograph that shows Mark Zuckerberg, the CEO of Facebook and major proponent of virtual reality (VR) technology, smirking as he strolls down the aisle of a conference auditorium in which every single face in the audience is concealed inside of a VR headset (Dewey, 2016). Much more than any ...

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