• Summary
  • Contents
  • Subject index

The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Tourism and Social Media
Tourism and Social Media
Ulrike Gretzel
Introduction

In the late 1990s/early 2000s the focus of the World Wide Web started shifting from offering static HTML pages and e-commerce opportunities to creating a Web that emphasized open communication, participation, information sharing and the serving of Web applications to users; this version of the Web is referred to as Web 2.0 (Webopedia, 2017). Web 2.0 therefore describes an ideology and a set of technologies that afforded a more interactive Web. In its beginning, its focus on community, non-professional users, user-generated contents and sharing stood in stark contrast to the rising dot-com businesses of that time. Tourism played an important role in the development of Web 2.0, with some of the ...

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