- Subject index
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Chapter 26: Business Events
Business events have been defined differently in different regions of the world (Locke, 2010). The MICE acronym, which stands for meetings, incentives, conventions, and exhibitions has been popularized by Mair (2012), among others, and is used mostly in North America and Asia. Locke (2010) notes that in Europe, the word meetings encompasses a variety of business-oriented events and that in Australia, the term business events itself is common. The Business Events Council of Australia defines a business event this way:
Any public or private activity consisting of a minimum of 15 persons with a common interest or vocation, held in a specific venue or venues, and ...