- Summary
- Contents
- Subject index
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Chapter 25: The Growth and Development of Leisure Events and Festival Tourism
The Growth and Development of Leisure Events and Festival Tourism
Introduction
During the first decade of the twenty-first century as the number of events occurring around the world in both rural and urban areas continued to expand, the event industry was gradually recognised as an industry in its own right, rather than as a part of the hospitality, leisure, travel and tourism sectors (Okech, 2011). Arguably, the driving force for the exponential growth of the event industry since the mid-1980s has been the capacity of events to generate economic benefits (among others) for the host community and/or region.
Thus the focus of both industry and ...
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