- Subject index
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Chapter 20: Critical Developments in Revenue Management and Pricing
Critical Developments in Revenue Management and Pricing
Revenue Management (RM) has been described historically as an instrument, approach or tool that seeks to sell the right capacity to the right customer at the right price and at the right time (Kimes, 1989; Kimes and Wirtz, 2003; Ivanov and Zhechev, 2012), thus RM has been seen as a capacity management tool. More recently, the literature has shown a focus on strategic pricing (Liozu and Hinterhuber, 2015) leading to the exploration of the fruitful complementarity of RM and pricing in order to achieve business success. RM and Pricing (RMP) seeks to achieve ...