- Subject index
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Chapter 15: Tourism Destination Image
Tourism Destination Image
Image(s) provide us with our reality. We all have our different realities, and image is a key concept that helps us sort through the clutter of life and guide our decisions. In the absence of direct experience, the images we possess of places become key components of the travel decision process. Even after direct experiences our images of places undergo a transformation and are used to make future travel decisions. Still, it is an image that forms our reality which may significantly differ from others who have had similar experiences to ours. This much we have accepted since the earliest academic treatments of the subject.
In the United States we can ...