- Subject index
The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. With a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Chapter 11: Destination Marketing Organisations
Destination Marketing Organisations
The governments of most countries, states, cities and towns now contribute funding for tourism destination marketing and planning. Such funding generally supports two types of organisations. One category is a Ministry of Tourism, which is a government department primarily concerned with providing policy advice to government on planning issues related to the tourism sector. These bodies mostly operate at the national level. This chapter is concerned with the second category, which is destination marketing organisations (DMOs), defined as entities that are recognised as officially representing a geopolitical boundary for the purpose of developing and coordinating a holistic tourism marketing plan for the destination. The main categories of DMOs, operating at national, state, regional ...