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Kathleen A. Frankovic

In: The SAGE Handbook of Survey Methodology

Chapter 8: Observations on the Historical Development of Polling

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Observations on the Historical Development of Polling
Observations on the historical development of polling
Kathleen A. Frankovic

A variety of researchers have placed the beginnings of survey research in many places. Old questionnaires from centuries ago, reminiscent of modern-day queries, form part of survey research's history. But much of the development of survey research as we know it today came from social research, from government, from the business world, including the world of journalism. Solving problems and gaining understanding about people are part of all those disciplines. Sometimes the most mundane reasons led to major advancements in the field.

There are multiple reasons for the development of survey research – the curiosity and policy interests of governments to count the citizenry or attempt to determine their needs, ...

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