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Lars E. Lyberg & Herbert F. Weisberg

In: The SAGE Handbook of Survey Methodology

Chapter 3: Total Survey Error: A Paradigm for Survey Methodology

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Total Survey Error: A Paradigm for Survey Methodology
Total Survey Error: a paradigm for survey methodology
Lars E. LybergHerbert F. Weisberg
INTRODUCTION

Survey research began as a very practical enterprise, gathering facts and opinions from a large number of respondents, but with little underlying theory. As will be shown in this chapter, the ‘Total Survey Error’ approach (TSE) has been devised as an inclusive paradigm for survey research to guide the design of surveys, critiques of survey results, and instruction about the survey process. This chapter will review the TSE approach and place it within the broader concern for achieving a ‘Total Survey Quality’ (TSQ) product.

TSE emphasizes the trade-offs that are required in conducting surveys. Whenever a researcher conducts any type of study, there are constraints: costs, ...

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