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Chapter 38: Another Look at Survey Data Quality

Subject: Survey Research

Another Look at Survey Data Quality
Another look at survey data quality
INTRODUCTION

There are numerous factors contributing to poor survey data quality are numerous, some of which have been detailed in stdies of total ... total survey error (see Groves, 2004, as well as Chapters 3 and 10 in this Handbook). Some ingredients, such as producing equivalent meanings in cross-national research conducted in different languages, have technical remedies, such as back translations. Others, such as the optimal number of response options (see Alwin, 1997 for an example), or what factors increase the response rate (see Groves et al., 2004) are better resolved by empirical research than theoretical arguments.

In this chapter we focus on the three actors involved in every survey research with face-to-face ...