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Michle Ernst Sthli & Dominique Joye

In: The SAGE Handbook of Survey Methodology

Chapter 28: Incentives as a Possible Measure to Increase Response Rates

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Incentives as a Possible Measure to Increase Response Rates
Incentives as a possible measure to increase response rates
Michle Ernst SthliDominique Joye
INTRODUCTION

Even if surveys are seen as a highly standardized process, there is still considerable scope for adaptation and tailoring in order to optimize quality. Measures to increase response rates, including incentives, are part of this and will be discussed in this chapter. When deciding if an incentive could be used and how it should be distributed, survey designers have to consider three characteristics of the survey process, related to diversity.

First, surveys are diverse in their length, their modes, their aims, their sponsors, etc. Second, the contexts in which surveys take place are various, from urbanized areas to rather isolated places, from highly developed countries ...

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