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Annelies G. Blom

In: The SAGE Handbook of Survey Methodology

Chapter 25: Survey Fieldwork

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Survey Fieldwork
Survey fieldwork
Annelies G. Blom

Broadly speaking, fieldwork is the collection of any kind of information about any kind of observational units, with the exception of research conducted in a laboratory and desk or library research. In survey research, fieldwork in its simplest form is the administration of a questionnaire to a group of target persons, where the target persons may respond on behalf of different types of entities such as individuals, households, or organizations.

At first sight, conducting fieldwork seems straightforward. The researcher has developed a questionnaire, which is presented to a sample of units (typically persons) to be interviewed. In practice, you will soon discover that, if you are interested in obtaining valid data, planning, managing, and monitoring fieldwork is a science of ...

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