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Gordon B. Willis

In: The SAGE Handbook of Survey Methodology

Chapter 24: Questionnaire Pretesting

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Questionnaire Pretesting
Questionnaire pretesting
Gordon B. Willis
DEFINING PRETESTING

Survey pretesting can be conceptualized as product testing prior to the start of production fielding of the survey – whether fielding consists of administration in households, of business entities, over the telephone, via the Web, or in some other manner. Pretesting is conducted in order to detect and remediate problems before a standardized set of procedures is finalized, and is therefore distinguished from subsequent evaluation methods devoted to quality assessment within the fielded survey environment, as described by Esposito and Rothgeb (1997). Survey pretesting encompasses a range of empirical methods that are targeted towards either (a) the questionnaire instrument, or (b) other components of survey administration such as advance materials, respondent selection procedures, interviewing procedures, and other operational ...

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