• Summary
  • Contents
  • Subject index

Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within ...

Designing a Mixed-Mode Survey
Designing a mixed-mode survey
Don A. DillmanMichelle L. Edwards
INTRODUCTION

A recent meeting with a survey sponsor on how they might change a single-mode survey to a mixed-mode survey began with the sponsor's assertion: ‘Changing to mixed-mode is not something we want to do; it makes our work more difficult, but we don't think we have a choice'. Surveyors are now considering changing from single-mode to mixed-mode designs for a variety of reasons. One reason for considering a transition to mixed-mode procedures is to improve coverage, through using a second or third mode to increase the likelihood that all members of a random sample can be contacted with a request to complete the questionnaire. A second reason for the use of multiple modes ...

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