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Melanie Revilla, Diana Zavala-Rojas & Willem Saris

In: The SAGE Handbook of Survey Methodology

Chapter 17: Creating a Good Question: How to Use Cumulative Experience

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Creating a Good Question: How to Use Cumulative Experience
Creating a good question: how to use cumulative experience
Melanie RevillaDiana Zavala-RojasWillem Saris
INTRODUCTION

Creating a good question for survey research is a difficult task given the many decisions that are involved. The fundamental part of a question is what we will call the request for an answer. This part always has to be available. However, besides the request for an answer, many different components can be added such as an introduction, a motivation statement, extra information regarding the content or definitions, instructions to the respondents or the interviewer, a show card and finally answer categories. All these components can be formulated in many different ways.

The effects that the wording of survey questions can have on the responses ...

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