Previous Chapter Chapter 15: Cognitive Models of Answering Processes Next Chapter

Kristen Miller & Gordon Willis

In: The SAGE Handbook of Survey Methodology

Chapter 15: Cognitive Models of Answering Processes

  • Citations
  • Add to My List
  • Text Size

Cognitive Models of Answering Processes
Cognitive models of answering processes
Kristen MillerGordon Willis
INTRODUCTION

Understanding the various aspects of the survey process that can impact data quality is key to effective survey research. One of the most salient factors related to data quality is the process by which respondents interpret survey questions and formulate answers. Examining question response provides a basis for determining whether or not questions capture the intended construct and also provides direction as to how resulting data should be analyzed.

This chapter describes two theoretical approaches for understanding the question response process: a psychological approach and a socio-cultural approach. We first briefly recount the history of cognitive theory as it applies to the question response process, and then discuss the ways in which it has ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website