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Jill Walker Rettberg

In: The SAGE Handbook of Social Media

Chapter 23: Self-Representation in Social Media

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Self-Representation in Social Media
Self-representation in social media
Jill Walker Rettberg

For millennia, humans have used media to represent ourselves. Children draw stick figures with a stick in the sand. Stone Age Australians blew ochre dust around their hands to leave marks in a cave. Vikings carved runes on sticks to tell the world their names. Our grandparents kept diaries hidden in drawers. Today we post selfies to Instagram or Snapchat and write updates on Facebook or Tumblr. With social media, ordinary people share their self-representations with a larger audience than ever before.

In this chapter, I will discuss three modes of self-representation in social media: visual, written and quantitative, building upon my book Seeing Ourselves through Technology: How We Use Selfies, Blogs and Wearable Devices to ...

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