• Summary
  • Contents
  • Subject index

In terms of media and communication history, we are arguably in the midst of a social media paradigm. Well-known platforms like Twitter and Facebook have gone from being viewed as mere sites of teenage distraction to becoming embedded ICT infrastructure in mainstream organisations across the society, culture, and economy; such platforms, their uses, and their politics are increasingly entangled with everyday life, work, and relationships. For the past decade there has been a burgeoning interest in social media. This highly international Handbook addresses the most significant research themes, methodological approaches and debates in this field via substantial chapters specially commissioned from leading scholars coming from a range of disciplinary perspectives centered on but extending beyond the social sciences and humanities. Part One: Histories and Pre-Histories ...

Television Viewing and Fan Practice in an Era of Multiple Screens
Television viewing and fan practice in an era of multiple screens
Rhiannon Bury

The year before Facebook co-founder Mark Zuckerberg was born, George Lucas co-founded THX, a system to ensure high-quality motion picture sound, first implemented in time for the 1983 release of Star Wars: Return of the Jedi. An early THX trailer included the slogan ‘The audience is listening.’ Today, thanks in part to Zuckerberg and other so-called Web 2.0 entrepreneurs, ‘the people formally known as the audience’ (Rosen, 2006) are sharing, liking, following, tweeting, blogging, reblogging, and otherwise engaging with popular media content produced by industry and fans alike. Of course, viewers and fans have always done more ...

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