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Rowan Wilken

In: The SAGE Handbook of Social Media

Chapter 15: Social Media App Economies

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Social Media App Economies
Social media app economies
Rowan Wilken
Introduction

This chapter examines the global composition of social media app markets and economies. The conceptual frame that gives direction to this examination is that of the political economy of communication – an established and well-tested approach (Wasko, 2004; Mosco, 1996) that has been applied not only to the analysis of regulated broadcast media industries but also to the study of search (Van Couvering, 2011; Mosco, 2014), mobile (Goldsmith, 2014), locative (Wilken and Bayliss, 2015), and social media industries (Albarran, 2013), as well as to new forms of media consumption and distribution (Lobato and Thomas, 2015). This framework is productive for understanding higher-level transformations, financing arrangements, business models and other vested interests, and the political and social ...

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