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Taina Bucher & Anne Helmond

In: The SAGE Handbook of Social Media

Chapter 13: The Affordances of Social Media Platforms

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The Affordances of Social Media Platforms
The affordances of social media platforms
Taina BucherAnne Helmond

In November 2015, social media platform Twitter changed the symbol of one of its core features – the ‘favorite’ button – to the great disbelief of many long-time users of the platform. The favorite button, symbolized by a star and once a main feature and part of Twitter's brand identity, was changed into a much more generic like button, indicated with a heart symbol. Described by the press as ‘one of the biggest changes to its platform yet’ (Clifton, 2015), the Twitter change caused a storm of reactions from its end-users:

‘I hate the twitter heart so hard’ – (@twocitylife, Nov 3, 2015)'1

‘Twitter's acting like they invented the heart’ – (@kumailn, Nov ...

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