In this chapter, I introduce what is sometimes called computer-mediated discourse analysis or just digital discourse studies. This is a world of research that attends primarily to linguistic, sociolinguistic and discursive phenomena in new/social media. The chapter starts with a brief review of the field, referring to key moments, issues, and scholars. With this done, I move to identifying three broad organizing principles in digital discourse research: discourse, multimodality, ideology. A key objective with this overview is to show how digital discourse studies attends to both micro-level linguistic practices and more macro-level social processes; by the same token, scholars in the field are increasingly interested in understanding how language intersects ...
Digital Discourse: Locating Language in New/Social Media
Digital discourse: Locating language in new/social media