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Annette N. Markham

In: The SAGE Handbook of Qualitative Data Collection

Chapter 33: Troubling the Concept of Data in Qualitative Digital Research

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Troubling the Concept of Data in Qualitative Digital Research
Troubling the Concept of Data in Qualitative Digital Research
Annette N. Markham
Introduction

In late 2016, the unanticipated results of the US presidential election sent a shock wave through the world, including the digital data science community. All the election polls predicted that Hillary Clinton would win. All of them turned out to be wrong. Even the republican candidate did not expect to win, based on the data analytics. It seemed a failure of data.1

This chapter focuses on the concept of data to clarify how it operates on our research sensibilities. By deconstructing the concept, we can better situate it, consider whether or not we should use the term at all, or be more clear in our definitions ...

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