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Lothar Mikos

In: The SAGE Handbook of Qualitative Data Collection

Chapter 26: Collecting Media Data: TV and Film Studies

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Collecting Media Data: TV and Film Studies
Collecting Media Data: TV and Film Studies
Lothar Mikos
Introduction

In this chapter I will focus on the collection of media data for textual analysis in film and television studies. While qualitative reception studies use the classic methods of qualitative social research (such as narrative interviews, see Murray, Chapter 17, this volume; group discussions, see Morgan and Hoffman, Chapter 16, this volume; and ethnographic observation, see Buscatto, Chapter 21, this volume), text-analytical studies follow the methods of film and television analysis (Mikos, 2014), qualitative content analysis (Schreier, 2014), discourse analysis (Willig, 2014; see Rau et al., Chapter 19, this volume), conversation analysis (Toerien, 2014; see Jackson, Chapter 18, this volume), the documentary method (Bohnsack, 2014) and the methods of cultural ...

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