Previous Chapter Chapter 16: Focus Groups Next Chapter

David L. Morgan & Kim Hoffman

In: The SAGE Handbook of Qualitative Data Collection

Chapter 16: Focus Groups

  • Citations
  • Add to My List
  • Text Size

Focus Groups
Focus Groups
David L. MorganKim Hoffman
INTRODUCTION

The history of focus groups can be divided into three broad periods, beginning with their origin in the collaboration between Robert Merton and Paul Lazarsfeld in 1941 (for an account of this original session, see Merton, 1987). What Lazarsfeld brought to this partnership was an interest in using group discussions as data, while Merton contributed the kind of open-ended questioning that makes them recognizable as qualitative research. Merton and Lazarsfeld continued to work together on a number of war-related projects, which were reported first in an article (Merton and Kendall, 1946) and a decade later in a book (Merton et al., 1990). Yet, for reasons that are open to speculation, this introduction of the focus group did not ...

Looks like you do not have access to this content.

Login

Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website