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Margrit Schreier

In: The SAGE Handbook of Qualitative Data Analysis

Chapter 12: Qualitative Content Analysis

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Qualitative Content Analysis
Qualitative content analysis
Margrit Schreier
What is Qualitative Content Analysis?

Qualitative content analysis is a method for systematically describing the meaning of qualitative data (Mayring, 2000; Schreier, 2012). This is done by assigning successive parts of the material to the categories of a coding frame. This frame is at the heart of the method, and it contains all those aspects that feature in the description and interpretation (see Willig, Chapter 10, this volume) of the material. Three features characterize the method: qualitative content analysis reduces data, it is systematic, and it is flexible.

Unlike other qualitative methods for data analysis which open up (and sometimes add to) data, qualitative content analysis helps with reducing the amount of material. It requires the researcher to focus on ...

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