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Vasja Vehovar & Katja Lozar Manfreda

In: The SAGE Handbook of Online Research Methods

Chapter 9: Overview: Online Surveys

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Overview: Online Surveys
Vasja Vehovar Katja Lozar Manfreda

Survey data collection – based on standardized questionnaires delivered to a sample (or the whole of the target population) – is an important data collection tool in a variety of contemporary research fields. Its beginnings stretch far into the past (de Leeuw, 2005; Groves et al., 2009), while the modern breakthrough occurred only in the 1930s with the application of probability sampling.

Survey research has always been open to new technological advancements, starting with expansion of telephone surveys in the 1960s, computer-assisted face-to-face surveys in the 1980s, Internet surveys in the 1990s and related mobile surveys in 2010s. According to ESOMAR (2014), spending for online surveys already has ...

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