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Greg Richards

In: The SAGE Handbook of New Urban Studies

Chapter 4: Eventful Cities: Strategies for Event-Based Urban Development

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Eventful Cities: Strategies for Event-Based Urban Development
Eventful Cities: Strategies for Event-Based Urban Development
Greg Richards
INTRODUCTION

The increasingly competitive global environment of cities has forced them to adopt different strategies to distinguish themselves and create competitive advantage in order to attract resources, talent and attention (Turok, 2009). Such strategies may arguably have more impact than the activities of many nation states, as suggested by a recent OECD (2016) report, which posed the question ‘are cities the new countries?’ This is not just a question of size, even though many major cities are now larger than many small countries. It is increasingly a question of the economic and political power wielded by cities, which in many cases dictate national agendas. One area where this becomes clear is ...

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