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Sam Binkley

In: The SAGE Handbook of Neoliberalism

Chapter 43: The Emotional Logic of Neoliberalism: Reflexivity and Instrumentality in Three Theoretical Traditions

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The Emotional Logic of Neoliberalism: Reflexivity and Instrumentality in Three Theoretical Traditions
The Emotional Logic of Neoliberalism: Reflexivity and Instrumentality in Three Theoretical Traditions
Sam Binkley
Introduction

Theories of modernity typically depict a relation between economy and emotional life that is highly detrimental to the latter (Scott, 2013). Of the many maladies economy imposes upon emotions, it is those associated with the cold rationality of industrial capitalism that are perhaps best known. While for Marx (1975), capitalist labor processes alienate workers from their intrinsic social capacities, for Weber (1930) economic rationalization consigns subjects to the loneliness of the iron cage, and for the Frankfurt critics capitalism's instrumental orientation dissolves the seriousness of critical thought into the false happiness of mass amusement (Adorno ...

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