- Subject index
This Handbook brings together scholars from around the world in addressing the global significance of, controversies over and alternatives to intellectual property (IP) today. It brings together over fifty of the leading authors in this field across the spectrum of academic disciplines, from law, economics, geography, sociology, politics and anthropology. This volume addresses the full spectrum of IP issues including copyright, patent, trademarks and trade secrets, as well as parallel rights and novel applications. In addition to addressing the role of IP in an increasingly information based and globalized economy and culture, it also challenges the utility and viability of IP today and addresses a range of alternative futures.
Chapter 26: Intellectual Property and the Construction of Un/Ethical Audiences
Intellectual Property and the Construction of Un/Ethical Audiences
A 2012 report to the UK Government, ‘A Future for British Film’ (Film Policy Review Panel), describes the possibilities and challenges of ‘a marketplace that is shifting away from physical media’ (p. 18). Seductive opportunities for building film audiences are suggested, if only producers can harness the affordances of new media; from the development of a legitimate downloading and streaming market, to possibilities for transmedia storytelling. Yet, the report suggests, these opportunities will only be realized if industry and regulators are able to rein in the illicit practices of film audiences. A number of threats to industry are set out: a collapsing DVD ...