• Summary
  • Contents
  • Subject index

This Handbook brings together scholars from around the world in addressing the global significance of, controversies over and alternatives to intellectual property (IP) today. It brings together over fifty of the leading authors in this field across the spectrum of academic disciplines, from law, economics, geography, sociology, politics and anthropology. This volume addresses the full spectrum of IP issues including copyright, patent, trademarks and trade secrets, as well as parallel rights and novel applications. In addition to addressing the role of IP in an increasingly information based and globalized economy and culture, it also challenges the utility and viability of IP today and addresses a range of alternative futures.

Branding the World
Branding the World

While copyright and patent issues tend to draw the bulk of attention in the literature on intellectual property, trademarks, geographical indications, and other forms of collective rights management are also relevant to a broad understanding of intellectual property law. Trademarks, as Margaret Chon’s chapter highlights, have moved well beyond the basic description of a product and are now designed to create identity and even citizenship with specific brands. Chris Rojek’s chapter looks at this brand identity from the side of the counterfeit and attempts to delve into why the counterfeit remains popular even when its origins are known to be inauthentic. In both cases, it becomes clear that trademark law must be understood within a far more complex world ...

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