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Hatty Oliver

In: The SAGE Handbook of Feminist Theory

Chapter 15: ‘It's All About Shopping’: The Role of Consumption in the Feminization of Journalism

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‘It's All About Shopping’: The Role of Consumption in the Feminization of Journalism
‘It’s all about shopping': The role of consumption in the feminization of journalism
HattyOliver

The representation of women in popular journalism has been at the heart of the feminist agenda since the 1960s. An attack on the ideology of women's magazines was central to Betty Friedan's 1963 indictment of femininity, The Feminine Mystique, while protestors at the 1968 Miss America pageant threw copies of Cosmopolitan into their freedom trash can. In the intervening years women's magazines have remained a key subject of both popular debate and academic inquiry. Feminist critiques of popular journalism have been driven by recognition of the role such magazines have played in defining norms of behaviour and appearance and in ...

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