- Subject index
“This is a fabulous collection of essays on memory in the real world. The leading scholars have been assembled to produce a volume that is intellectually rich, up-to-date, and truly important.”
– Elizabeth F. Loftus, Distinguished Professor, University of California, Irvine
“An invaluable resource for anyone wishing to access the current state of knowledge of, or contemplating research into, the growing area of applied memory research. Its chapters are authored by leading international researchers who have been brought together to share their insights within its pages.”
– Graham Davies, Editor, Applied Cognitive Psychology
The SAGE Handbook of Applied Memory is the first of its kind to focus specifically on this vibrant and progressive field. It offers a broad and comprehensive coverage of recent theoretical and empirical research advances in ...
Chapter 19: Consumer Memory Dynamics: Effects of Branding and Advertising on Formation, Stability, and Use of Consumer Memory
Consumer Memory Dynamics: Effects of Branding and Advertising on Formation, Stability, and Use of Consumer Memory
Interest in memory processes within the domain of consumer behavior has a 30-year history. Some of the early writings that sparked this interest stemmed from ...