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The social networking website Myspace, originally styled as MySpace, was founded in 2003 by a group at eUniverse in California, motivated by the social gaming site Friendster. The original idea to provide easy communication along the lines of friendship ties, which are often inherited from established off-line communities, gained worldwide popularity by attracting mostly young users. In the period up to 2008, Myspace developed into one of the leading online social networks (OSNs). It comprises user profiles, as nodes, and “friendly” links, as directed edges, along which the exchange of messages takes place. By allowing the inclusion of user-controlled pictures, links, music, and videos, Myspace had a particular impact on pop culture and online games.

Given the high visibility of the majority of profiles and communicated ...

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