Advertising Media

  • Citations
  • Add to My List
  • Text Size

  • Entry
  • Reader's Guide
  • Entries A-Z
  • Subject Index

  • The selection of the media outlet through which an advertisement will be presented has important implications for the success of a promotion. Each outlet possesses unique characteristics, and not all outlets are equally effective for all advertisers. Thus, choosing the right ...

    Looks like you do not have access to this content.

    Login

    Don’t know how to login?

    Click here for free trial login.

    • [0-9]
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • U
    • V
    • W
    • X
    • Y
    • Z


      • Loading...
    Back to Top

    Copy and paste the following HTML into your website