Product Life Cycle

  • Citations
  • Add to My List
  • Text Size

  • Entry
  • Reader's Guide
  • Entries A-Z
  • Subject Index

  • The basis for the product life cycle (PLC) comes from research undertaken by Ted Levitt, who is credited with inventing the term in the early 1960s, resulting in a publication in Harvard Business Review titled “Exploit the ...

    Looks like you do not have access to this content.

    Login

    Don’t know how to login?

    Click here for free trial login.

    • [0-9]
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • U
    • V
    • W
    • X
    • Y
    • Z


      • Loading...
    Back to Top

    Copy and paste the following HTML into your website