Marketing Publications

Stephen T. Schroth, Jason A. Helfer & Daniel A. Page

In: Encyclopedia of Sports Management and Marketing

Marketing Publications

  • Citations
  • Add to My List
  • Text Size

  • Entry
  • Reader's Guide
  • Entries A-Z
  • Subject Index

  • Marketing publications first became influential during the 1920s, as a rapidly changing advertising industry welcomed formal avenues to discuss pertinent issues and trends. While traditional marketing publications thrived for decades, during the 1980s, an explosion of new journals ...

    Looks like you do not have access to this content.

    Login

    Don’t know how to login?

    Click here for free trial login.

    • [0-9]
    • A
    • B
    • C
    • D
    • E
    • F
    • G
    • H
    • I
    • J
    • K
    • L
    • M
    • N
    • O
    • P
    • Q
    • R
    • S
    • T
    • U
    • V
    • W
    • X
    • Y
    • Z


      • Loading...
    Back to Top

    Copy and paste the following HTML into your website