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JOEL I. NELSON

In: 21st Century Sociology

Chapter 77: The Sociology of Consumer Behavior

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The Sociology of Consumer Behavior
The sociology of consumer behavior

The sociology of consumer behavior is now enjoying a renaissance of interest. In an earlier period of American sociology, particularly in the years immediately before and after World War II, consumer behavior was pretty much ignored. While consumers were mentioned in early community studies (Lynd and Lynd 1937; Warner ...

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