Attitude Measurement
In: The SAGE Encyclopedia of Social Science Research Methods
Attitude Measurement
DOI: http://dx.doi.org/10.4135/9781412950589.n34
Subject: Research Methods
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An attitude is an evaluation of an object (person, place, or thing) along a dimension ranging from favorable to unfavorable (Weiss, 2002). As such, an attitude has both affective (emotional) and cognitive aspects. Because they are internal states of people, attitudes ...
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