• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Climate Change, Communicating

Climate change is an urgent problem. Climatologists describe climate change as the biggest challenge humans have ever faced and warn that we must respond immediately to the threat if we are to avert its worst consequences. Effective communication is necessary to generate such a response, but there are significant barriers to overcome, given both the complexity of the science and the volatile current message environment, with its high levels of partisanship, purposeful disinformation, and public misunderstanding. These obstacles can and must be successfully addressed if communicators are to educate and engage the public in the policy solutions and the personal behavior changes that will help to avert the threat.

The Intergovernmental Panel on Climate Change (IPCC) has warned that without dramatic reductions in our carbon ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles