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Social Cognition
Social cognition

People frequently evaluate others and themselves. They judge others when they choose friends, hire babysitters, write employment references, serve as jurors, and select potential mates. Social cognition is the study of how people come to know themselves, other people, and their social world. Social cognition researchers use systematic research to study how people make decisions and evaluations about themselves and others. Researchers study how people attend to, interpret, and recall information about their social world. They determine how the perceiver's motives, culture, mood, recent thoughts, and attitudes affect judgments and behaviors. They determine how much thought people put in when making judgments and whether conscious thought is necessary for judgments and behaviors.

This chapter briefly explains key social cognition concepts and identifies critical ...

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