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Strategy
- Entry
- Reader's Guide
- Entries A-Z
- Subject Index
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Strategy is a management action plan whose etymological foundation is derived from the Greek military term strategos, meaning a general set of maneuvers carried out to overcome an enemy and the actions that can be taken in the light of actions taken by opposite parties. Particular attention must be paid to the term general set of maneuvers, as opposed to specific sets of maneuvers. The latter are those that are carried out by lower levels of management when translating the strategy into operational tactics.
More than 2,500 years ago, the famous sixth-century military strategist Sun Tzu wrote about the value of understanding strategy in his classic The Art of War when he stated that “strategy is the great works of the organization. In situations of life ...
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- Championing Corporate Ventures
- Change Management: Corporate
- Corporate Entrepreneurship and Innovation
- Corporate Venturing
- Crisis Management: Corporate
- New Product Development
- Accounting
- Agility and Rapid Response
- Business Plans
- Championing New Ventures
- Cognition
- Commitment and Persistence
- Competitive Intelligence
- Creativity
- Credentials
- Entrepreneurial Orientation
- Knowledge
- Learning
- Negotiating Strategies
- Networks
- Obstacle Identification
- Passion
- Risk Management
- Selling Products and Services
- Time Management
- Business Failure
- Change
- Cognition in Experts and Novices
- Communication Styles
- Discovery and Exploitation
- Emotions
- Intentions
- Locus of Control
- Overconfidence
- Planning Fallacy
- Tolerance for Failure
- Goal Setting
- Human Resource Strategy
- Labor Costs
- Labor-Management Relations in Start-Ups
- Leadership
- Leadership: Training and Development
- Leadership: Transformational
- Managing Human and Social Capital
- Team Composition
- Women's Entrepreneurship
- Work-Life Balance
- Advertising
- Business-to-Business Marketing
- Competition
- Contextual Marketing
- Customer Orientation
- E-Commerce
- Entrepreneurial Marketing
- Focus Groups
- Licensing
- Market Evaluation
- Market Orientation
- Positioning a New Product or Service
- Retailing
- Target Markets
- Test Markets
- Wholesale Markets
- Creativity and Opportunities
- Entrepreneurship Education: Graduate Programs
- Entrepreneurship Education: High School
- Entrepreneurship Education: Undergraduate Programs
- Entrepreneurship Pedagogy
- Ethics
- Master of Business Administration
- Opportunity Development
- Opportunity Identification and Structural Alignment
- Opportunity Recognition
- Opportunity Sources
- Search-Based Discovery
- Start-Up Teams
- Systematic Search
- Entrepreneurs in Consumer Products
- Entrepreneurs in Energy
- Entrepreneurs in Entertainment
- Entrepreneurs in Finance and Banking
- Entrepreneurs in Food
- Entrepreneurs in History
- Entrepreneurs in Media
- Entrepreneurs in Real Estate
- Entrepreneurs in Technology
- Entrepreneurs in Transportation
- Bankruptcy
- Barriers to Entry
- Barter
- Business Angels
- Business Models
- Capitalism
- Cash Flow
- Community/Government Buy-Ins
- Credit
- Debt
- Debt-Based Financing
- Entrepreneurial Support Systems
- Entrepreneurial Training
- Equity- and Debt-Based Financing
- Exit Strategies
- Feasibility Studies
- Geographic Location
- Growth
- Information
- Initial Public Offering
- Job Creation
- Public Policy: Government Stimulation of Start-Ups
- Research and Development
- Revenue: Current versus Deferred
- Selling Successful Businesses
- Strategy
- Venture Capital
- Venture Management Firms
- Venture Valuation
- Entrepreneurs in Franchising
- Franchisee and Franchisor
- Franchises: Legal Aspects
- Franchises: Starting
- Territorial Strategy and Regions
- African Americans and Entrepreneurship
- Gender and Acquiring Resources
- Gender and Industry Preferences
- Gender and Performance
- Hispanics and Entrepreneurship
- Minorities in New Business Ventures
- Motivation and Gender
- Women's Entrepreneurship: Best Practices
- Geography of Innovation
- Innovation Advantage
- Innovation Diffusion
- Innovation in Low-Tech Industries
- Innovation Management
- Innovation Management: Corporate
- Innovation Measurement
- Innovation Processes
- Product Innovation
- Radical and Incremental Innovation
- Service Innovation
- Culture and Entrepreneurship
- Globalization
- Import/Export Businesses
- International Enterprise Planning
- International Markets
- International New Ventures
- Measures of Entrepreneurial Activity across Countries
- Political Economy and Entrepreneurship
- Branding
- Contracts and Trust
- Incorporation
- Partnerships
- Patent Protection
- Taxes
- Trademarks
- Adaptation
- Boards of Directors
- Distribution
- Family Business
- Family Business: Defining
- Family Business: Research
- Family Business: Stewardship
- Family Business: Theory
- Home-Based Businesses
- Human Resources
- Infrastructure
- Insurance
- Location Strategy
- Quality
- Sales
- Stakeholders
- Succession Planning
- Measures of Performance
- Microfinance
- Network Ties
- Social Capital
- Social Entrepreneurship
- Social Intelligence
- Social Networks
- Sustainable Development
- Incubators
- Management Information Systems
- Technology Transfer
- University Start-Ups
- Agency Theory
- Cognition Theory
- Cognitive Schemas and Scripts
- Human Capital Theory
- Knowledge-Based View
- Learning Theory
- Performance and Legitimacy
- Psychological Views
- Resource-Based View
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