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Meme

  • By: Philip E. N. Howard
  • In: Encyclopedia of New Media
  • Edited by: Steve Jones
  • Subject:General Media, Communication & Cultural Studies

Memes are contagious ideas that compete with each other for attention and longevity. Just as genes are the basic building blocks of life, memes are the smallest components of culture. Like viruses or genes, they replicate themselves through communication networks or ...

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