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  • By: Sally McMillan
  • In: Encyclopedia of New Media
  • Edited by: Steve Jones
  • Subject:General Media, Communication & Cultural Studies

Interactivity is usually thought of as a characteristic of the World Wide Web, and of forms of digital media like CD-ROMs. Two characteristics are central to interactivity: Communications are multi-directional between senders and receivers, and participating individuals have control over ...

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