- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 89: Managing Intangible Capital
Competitive advantage and sustaining and growing the business, depends on the use and development of assets or capital—tangible and intangible. A vast literature exists on the topic of managing the tangible capital but management of the intangible is a recent topic. Competition in the 21st century depends on it. “Intangible assets—patents and know-how, brands, a skilled workforce, strong customer relationships, software, unique processes and organizational designs, and the like—generate most of a company's growth and shareholder value” (Lev, 2004). In firms like Microsoft, intangibles account for 80 to 90% of the value of the corporation (Crainer, 2000; Lev, 2004).
Capital represents resources or assets—either tangible or intangible—that can be used to produce more capital or wealth. Capital refers to any long-lived ...