- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 8: Strategic Planning in New Ventures and Young Smes
Strategic Planning in New Ventures and Young Smes
This chapter of the Handbook of 21st Century Management deals with the use of strategic planning in new ventures and young small-and medium-sized enterprises (SMEs). It provides interesting insights into the topics of small business management and entrepreneurship and it particularly investigates characteristics of SMEs, the nature of strategic planning, the role of the entrepreneur in strategic processes, the elements of strategic planning in new ventures and young SMEs, and the benefits of and reasons against the application of strategic planning.
The Need for Strategic Planning
SMEs continue to play an increasingly important role in major economies around the globe. They employ more than half of all private-sector employees in the United ...