- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 51: Collaborative Innovation: Web-Based Tools for Customer Involvement in New Product Development
Collaborative Innovation: Web-Based Tools for Customer Involvement in New Product Development
Customer involvement in new product development has recently become a major issue in management literature. Underlying all innovation activities is the particular attention progressively being focused on regarding consumers as partners in the learning process, even discriminating between the contribution made by advanced users and ordinary users compared to professional developers. Companies have new opportunities to improve their innovation processes by applying the knowledge and competence of their own customers rather than just accumulating knowledge about them through traditional marketing research. Companies can thus create value by working with their own customers rather than just working for them. This mutual collaboration allows a company ...