- Subject index
The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.
Chapter 39: Business Imitation
Imitative behavior is pervasive in the business world, where it can be observed across a wide range of Business decisions. For example, firms often imitate new products and processes introduced by others. Imitation is also prevalent in the adoption of managerial methods and organizational forms, and in the timing and choice of new technology, market entry, and other investments.
Not surprisingly, if a firm's product or service proves successful in the marketplace, competitors will try to imitate it. This is the most common type of business imitation. The innovating firm's profits will tend to fall as the imitation takes place. To prevent or reduce this erosion, the innovating firm may be able to create barriers to imitation using various methods, such as patents, ...